John Molson Sports Marketing Conference

(Montréal, Québec, November 5-7, 2015)

The John Molson Sports Marketing Conference is the largest of its kind in Canada. It brings together students and industry experts from across North America to share their mutual passion — sports. As a student-run conference, this is an exciting opportunity for students to network and learn from leaders in the sports business, along with a wide range of executives from professional sports organization and social media. The DeGroote team placed first overall in the 2015 competition.

four marauders holding the John Molson trophy

Participants from DeGroote

  • Mohammed Isahan Khan
  • Zane Hussein
  • Christian Rosati
  • Matthew Smith


“Our experience winning the John Molson Sports Marketing Conference case competition in Montréal will be one of the highlights of my time as an MBA student.”

Zane Hussein

“The John Molson Sports Marketing Conference Conference provided me with an opportunity to apply the lessons I learned at DeGroote, both formal and informal, in an atypical and challenging environment.”

Matthew Smith
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